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Air Serbia plans to continue improving its soft product, a process it began earlier this year. Asked by EX-YU Aviation News about the airline’s onboard offering at a time of significant network and fleet expansion, the carrier’s CEO, Jiri Marek, said, “If you grow rapidly it is very important for your supply chain to cope with that growth, especially in some areas where you have a monopoly provider, which raises certain difficulties. We definitely have a high focus on the onboard product. We want to improve it. This year we introduced complementary sandwiches on short-haul flights that are over two hours and 45 minutes. We are now also looking into improving our offering on shorter sectors. We are working on changing the existing complimentary cookie or chips offered on all other short-haul flights and we believe we can do something new from December or January. We will continue to focus on that”. Mr Marek added, “On long-haul flights we reintroduced amenity kits in business class and are one of the few in Europe that still offer pyjamas on request. We will definitely continue working on improving the soft product. One thing is what you want and wish to do, and the other is what your suppliers can deliver. That is one of the biggest bottlenecks that we want to address but that is something that cannot happen overnight”. EX-YU Aviation NewsBy: EX-YU Aviationhttp://www.blogger.com/profile/[email protected]
Title: Air Serbia to work on improving soft product
Sourced From: www.exyuaviation.com/2023/10/air-serbia-to-work-on-improving-soft.html
Published Date: Tue, 24 Oct 2023 13:09:00 +0000
